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This domain developer.payubiz.in has the following in the homepage, "Our developer-friendly APIs let our users." We observed that the webpage also stated " Focus on building great products." It also stated " Learn about integration process, APIs and tools for dev. Example placeholder text for success rate. One line small subtext about refund process. Get your queries resolved by frequently asked. September 10 In API Updates. Simple Library for Complex Input Formatting. PayU now supports Android Pay. Your next jump in business starts here." The header had payment gateway integration as the highest ranking keyword. It was followed by payu documentation, integrate payment gateway, and developer support which isn't as ranked as highly as payment gateway integration. The next words the site used was integration documentation. payment gateway was also included but might not be seen by search crawlers.